A marketing audit ensures your marketing is fit for purpose

 

A marketing audit brings your business strategy, divisional plans, brand position and marketing planning into alignment.

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The purpose of a marketing audit is to ensure that business & brand strategy is fully supported by divisional planning and at day-to-day marketing operations level. When there is a disconnect between strategy & operations, it weakens your overall brand and confuses potential clients. 

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Our audit allows businesses to create discipline around the quality of business planning and identify weak spots in the transfer of strategy to business planning and day-to-day work.

 

Our marketing audit process puts a marketing consultant onsite to understand the business and review current practice against business goals. We interview key personnel and clients. We conduct 360° measurement of marketing & business development ROI. We deliver actionable recommendations and supporting checklists to ensure marketing strategy and business development activity is fit for purpose - helping your organisation to strengthen its brand and reach overall business goals.

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