Digital & Content Marketing
Demonstrate expertise & human connection through the right online & mobile channels
B2B and professional service organisations produce so much content. Hours go into developing articles, client alerts, guides, white-papers, checklists and presentation materials. How useful is this content to recipients? Are the right people seeing it? Is the content format and tone user-friendly? Are we getting the most value possible from this content?
Developing a organisation-wide digital & content strategy puts structure and focus on content delivery, measures results, establishes a clear brand tone of voice, extends traditional marketing and supports client development across multiple markets.
We work with organisations to:
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Identify key audiences and analyse strength of activity with each
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Identify channels where their target audiences are truly active
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Analyse competitor/best practice communications to identify content opportunities and areas of audience interest
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Establish a consistent brand tone of voice across all digital and traditional channels
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Coach your people to become more natural and confident communicators with channel specific guidelines
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Develop a consistent schedule and pipeline of content
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Develop style templates to ensure content is in user-friendly formats
We have delivered first-to-market digital strategies based on:
Relationships. Using digital communications, businesses can establish and extend their relationships with key individuals who are already actively using social and digital channels.
Scale. Digital communications support Business Development efforts by giving an impression of presence in many markets without always being physically present
Measurement: because online and mobile channels are very measurable, campaign KPIs can be set and adjustments made in real time to digital campaigns to increase impact.
Expertise: professional services and B2B companies usually generate a continuous stream of expertise-based content, delivered via more traditional marketing. This can be reworked, built upon and used for digital and mobile channels.