Integrated Marketing Plans
Creating a blueprint for how, when and where to best engage key audiences and build active relationships.
An integrated marketing plan brings all of an organisation's (or division's) marketing, communications and business development activity into alignment under clear and measurable business goals. Integrated channel plans compliment eachother to amplify the overall impact and build on or establish active client relationships.
We create integrated organisation-wide marketing plans for businesses through a collaborative process - engaging key people and leadership, analysing current activity and understanding business goals and KPIs. We balance ambition with achieveable goals, factoring in the resources and capacity within the organisation to execute plans successfully. Usually, plan creation involves the following phases:
Strategy Review & Goal Setting
Collaborating with business unit leaders on organisational and practice/division strategy. Engaging with those involved in marketing to understand the environment and any challenges. Agreement of specific goals from marketing.
Activity & Channel Analysis
Analyse current marketing and business development programmes and how well they are working. Set KPIs for all platforms & activity type based on business requirements. Establish protocols for monitoring and measuring and reporting results against KPIs
Plan Creation
Develop a multi-platform integrated plan to engage relevant markets and audiences, encompassing business development, relationship management, brand & corporate communications programmes, content development, digital & inbound marketing, & distribution, events & sponsorships
Plan Execution
We include clear resourcing and timing requirements in our plans so that clients can execute plans in-house. We also regularly oversee the execution of integrated plans, measuring outcomes and mentoring, structuring and hiring in-house marketing & business development staff.