Brand Strategy
A clear brand strategy and distinctive visual identity gives your business purpose, credibility and market impact
Developing a clear brand strategy is about taking control of and unifying what customers, clients and your people think of your business. We work with you to define why you do what you do, why that's valuable and to whom. We call this Brand DNA.
A strong and clear brand DNA gives you a blueprint for how you approach every aspect of your business. It inspires your exec team to work towards the same goals, it gives you a central focus to aid decision making, it underpins the direction of all marketing efforts, it illustrates who you should hire and how and gives everyone a script that works for business development. It makes everything you do in business easier.
Stakeholder Engagement, Marketing Research, Brand KPIs
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Stakeholder engagement (clients, boards, staff, influencers) market research, organisational research
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Interviews, surveys, focus groups, 3rd party research, market appraisal, A/B testing
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KPI and scorecard development - identification of goals related to brand performance and tools to measure
Brand DNA Delivered
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Brand DNA usually covers brand purpose, brand personality, market proposition, key audiences, key messages, tone of voice, a really compelling elevator pitch and more.
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Creative direction and briefs
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Stakeholder buy-in presentations & comms
Brand Project Collaboration
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We advise on new brand projects, brand redefinitions and the development of business brands across new channels or new markets.
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We regularly team up with creative agencies as strategic partner on their clients' brand projects.
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Sourcing & managing third party service providers (creative services, design, copywriting, market research, digital developers)
Brand Project Management and Rollouts.
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We also project managing business brand projects from start to finish to ensure clients fully leverage the power of their brand.
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Plan and oversee multi-channel brand rollouts including online, mobile, content and traditional marketing strategies
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Mentoring in-house marketing team on brand projects
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Internal communications & presentations related to brand projects